Reevoo

Leading verified customer review platform before acquisition by Bazaarvoice

Reevoo was a UK-based customer review and ratings platform founded in 2005 that specialized in collecting authentic customer reviews for retailers and brands. The company distinguished itself by focusing on verified purchaser reviews and providing detailed product ratings across multiple attributes, helping consumers make informed purchase decisions while enabling brands to build trust and credibility. Reevoo served major retailers and manufacturers across electronics, appliances, automotive, and other sectors, integrating review collection and display capabilities into e-commerce platforms and marketing channels. In 2015, Reevoo was acquired by Bazaarvoice, a leading provider of user-generated content solutions. Following the acquisition, Reevoo's technology and customer base were integrated into Bazaarvoice's broader ratings and reviews platform. The Reevoo brand gradually ceased to operate as a distinct entity as its capabilities were absorbed into Bazaarvoice's product suite, though its legacy of focusing on authentic, verified customer feedback influenced the broader customer review industry. Reevoo's approach to collecting only verified purchaser reviews and its multi-dimensional rating system set standards for review authenticity that influenced the evolution of customer review platforms. The company's emphasis on quality over quantity in customer feedback and its work with major brands helped establish best practices in the user-generated content space before its integration into Bazaarvoice.