Klear provides data-driven influencer discovery and campaign management tools that enable brands to identify authentic influencers, measure campaign performance, and optimize influencer marketing ROI through comprehensive analytics and audience insights.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $1.5M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Meltwater
- API Available
- Yes
Market Position
Leading influencer marketing platform within Meltwater's social media intelligence suite
Overview
Klear is an influencer marketing platform that provides brands and agencies with comprehensive tools for influencer discovery, campaign management, and performance analytics. The platform leverages advanced data analytics and AI to help marketers identify relevant influencers across major social media platforms including Instagram, YouTube, TikTok, and Twitter, while offering detailed audience demographics, authenticity scores, and performance metrics. Founded in 2011, Klear was acquired by Meltwater in 2019 and now operates as a key component of Meltwater's social media and influencer marketing suite. As part of Meltwater, Klear continues to serve as a distinct influencer marketing solution, maintaining its brand identity while benefiting from integration with Meltwater's broader media intelligence and social listening capabilities. The platform serves brands, agencies, and marketing teams seeking to execute data-driven influencer marketing campaigns at scale. Klear's database tracks millions of influencers globally, providing detailed insights into audience demographics, engagement rates, brand affinity, and content performance to help marketers make informed partnership decisions and measure campaign ROI effectively.
Products & Features
Influencer Discovery
Advanced search and filtering tools to identify relevant influencers based on demographics, interests, engagement rates, and audience characteristics
Campaign Management
End-to-end campaign workflow tools for managing influencer relationships, content approvals, and collaboration
Analytics & Reporting
Comprehensive performance tracking and ROI measurement with detailed metrics on reach, engagement, and campaign effectiveness
Audience Analysis
Deep insights into influencer audience demographics, authenticity, and brand affinity
Key Features
Database of millions of influencers across major social platformsAI-powered influencer recommendationsAudience demographic and psychographic analysisInfluencer authenticity and fraud detectionCampaign performance tracking and ROI measurementCompetitive intelligence and benchmarkingContent performance analyticsRelationship management toolsWhite-label reporting capabilities
Use Cases
Identifying and vetting influencers for brand partnershipsManaging multi-influencer campaigns across platformsMeasuring influencer marketing ROI and campaign performanceConducting competitive analysis of competitor influencer strategiesTracking brand mentions and sentiment across influencer contentBuilding long-term influencer relationship programs
Customer Segments
Enterprise brandsDigital marketing agenciesPR agenciesMid-market companiesE-commerce brandsConsumer packaged goods companies