37 AdTech transitions in 2023
Companies acquired, rebranded, merged, or shut down in 2023.
The AdTech industry saw 29 significant transitions in 2023, with 19 acquisitions, 4 rebrands, and 6 shutdowns. Notable closures included AddThis, Google Optimize, and Nuverse, while IRI, NPD Group, and Tremor International underwent rebranding efforts. Twitter emerged as the most connected entity across the industry with 255 connections during the year.
605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solution…
Clearbit is a B2B marketing intelligence company, founded in 2014 and headquartered in San Francisco, that built its reputation on developer…
Acquired by Ping Identity · 2023
ForgeRock is an identity and access management platform provider that was acquired by Thoma Bravo in 2023 and operates as part of Ping Ident…
Grasp was an AdTech analytics and attribution platform that helped advertisers measure and optimize cross-channel campaign performance throu…
Acquired by Perion Network · 2023
Hivestack is a global, full-stack adtech company powering both the buy and sell sides of programmatic digital out-of-home (DOOH) advertising…
Acquired · 2023
Maxar Technologies was a leading space technology and Earth intelligence company providing satellite imagery, geospatial data, and space inf…
MediaMath was a pioneering demand-side platform (DSP) and programmatic advertising technology company that shut down operations in June 2023…
Acquired by Databricks · 2023
Foundation-model training platform.
Neeva was an ad-free, privacy-focused subscription search engine founded by former Google executives that shut down in 2023 after being acqu…
Acquired by Databricks · 2023
Okera was a data access and governance platform that enabled secure, policy-based access to data across cloud and on-premise environments be…
AI-powered UA & monetization platform acquired by AppsFlyer December 5 2023 (all-stock).
Poshmark is a leading social commerce marketplace for buying and selling new and secondhand fashion, home goods, and lifestyle products, acq…
Acquired by DoubleVerify · 2023
AI-powered programmatic advertising optimization platform that uses machine learning to automate and improve DSP bidding strategies.
Stemma was a data discovery and catalog platform that helped organizations understand and manage their data assets through automated metadat…
Acquired by Sprout Social · 2023
Tagger Media is an influencer marketing platform acquired by Sprout Social in 2023, offering data-driven tools for influencer discovery, cam…
Transform was a data analytics and metrics layer platform that helped companies standardize and manage business metrics across their organiz…
Acquired · 2023
Uplift was a buy now, pay later (BNPL) fintech company that provided point-of-sale financing for travel purchases.
Acquired · 2023
UserTesting is a leading human insight platform that enables organizations to gather real-time feedback from target audiences through video-…
WireWheel was a privacy management platform that helped enterprises operationalize data privacy compliance, acquired by TransUnion in 2022 t…
Became Google DeepMind · 2023
DeepMind is an AI research laboratory focused on artificial intelligence and machine learning, operating as a subsidiary of Google's parent …
SparkPost is a leading cloud email delivery service and API platform, now part of MessageBird, that helps businesses send transactional and …
Became Nexxen · 2023
End-to-end video advertising platform providing programmatic solutions for publishers, advertisers, and content creators across CTV, mobile,…
Twitter, now operating as X, was a social media platform that reached over 611 million active monthly users, with a stated commitment to fre…
Became Acquia DAM · 2023
Widen Collective was the digital asset management (DAM) product of Widen, which Acquia acquired in 2021.
IRI, now operating as Circana, was a data analytics and market research company headquartered in the United States that provided consumer, s…
NPD Group, now operating as Circana following its 2022 merger with IRI, was a global market research and consumer intelligence firm that mon…
Social sharing-button and audience-data company that Oracle agreed to acquire on January 5, 2016 and used to feed Oracle Data Cloud audience…
Shut down · 2023
Amazon Sumerian was AWS's browser-based platform for creating augmented reality (AR), virtual reality (VR), and 3D web experiences without r…
Shut down · 2023
Bidsopt is a programmatic advertising platform offering a full-stack DSP and SSP solution for agencies, advertisers, and publishers.
Coil was a web monetization platform that used the Interledger Protocol to enable micropayments, allowing creators to earn revenue from subs…
Shut down · 2023
Eyereturn Marketing was a digital advertising technology company specializing in dynamic creative optimization and programmatic display adve…
Shut down · 2023
Google Optimize was a free web experimentation platform that helped marketers test different versions of page features and layouts in order …
Shut down · 2023
Near Intelligence is a global data intelligence platform specializing in location-based audience insights and people intelligence, helping b…
Shut down · 2023
Spotify's live audio chat product (acquired Locker Room March 2021, rebranded to Greenroom June 2021).
Stitcher was a podcast streaming platform and network that provided on-demand audio content and podcast advertising solutions before being s…
Shut down · 2023
TikTok Now was ByteDance's short-lived BeReal clone that prompted users to share simultaneous front-and-back camera snapshots daily, discont…