Spotify Greenroom

A late entrant to the live social audio space that failed to establish a sustainable position against Clubhouse and Twitter Spaces before the category declined

Spotify Greenroom was Spotify's foray into the live audio social space, born from the March 2021 acquisition of Betty Labs and its sports-focused live audio app, Locker Room. Spotify rebranded the product as Greenroom in June 2021, positioning it as a direct competitor to Clubhouse and Twitter Spaces during the height of the live audio boom. The platform allowed creators, athletes, and fans to host live audio conversations, with Spotify touting its massive music and podcast audience as a built-in distribution advantage. In early 2022, Spotify rebranded Greenroom once more to 'Spotify Live,' integrating it more tightly with the core Spotify app and brand identity. Despite these efforts, the product struggled to gain meaningful traction as the broader live audio trend faded rapidly following its pandemic-era peak. Spotify Live never achieved the user engagement or creator ecosystem needed to justify continued investment. Spotify officially shut down the product on April 30, 2023, as part of broader cost-cutting measures that also included significant layoffs. The closure marked the end of Spotify's live audio experiment and represented one of the more visible casualties of the post-pandemic collapse of the live social audio category. The acquisition of Betty Labs, reported to have cost tens of millions of dollars, ultimately yielded little lasting strategic value for Spotify.

• 2021Founded
• —Defunct