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Near Intelligence is no longer operating
Brief
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Near Intelligence

Near provided brands and agencies with one of the world's largest people intelligence datasets, enabling precise audience understanding and activation based on real-world movement and behavior across 44 countries.

Pasadena, California, United StatesFounded 2012

Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026

Industry
Data Intelligence & Audience Analytics
Business Model
SaaS
Target Market
Enterprise
Employee Count
201-500
Funding
~$134M
Revenue Range
Under $50M
Stock Symbol
NIR
API Available
Yes
Market Position

Positioned as a global-scale people intelligence platform bridging offline location data with digital audience activation, competing with DMPs, CDPs, and location analytics specialists before its bankruptcy in 2024.

Overview

Near Intelligence (formerly Near Pte. Ltd.) was a Singapore-founded, Pasadena-headquartered data intelligence company that built one of the world's largest datasets of people intelligence, aggregating anonymized location signals from over 1.6 billion unique user profiles across 44 countries. The platform fused offline location data, online behavioral signals, and first-party data to help brands, agencies, retailers, and real estate firms understand how consumers moved through the physical world and how that behavior connected to digital engagement. Its flagship platform, Allspark, allowed marketers to build, analyze, and activate audiences based on real-world movement patterns. Near went public on the Nasdaq in December 2022 via a SPAC merger with KludeIn Inc. Acquisition Corp, trading under the ticker NIR. The company had raised significant venture capital prior to its listing, including backing from Sequoia Capital India and other prominent investors. At its peak, Near positioned itself as a differentiated alternative to traditional DMPs and CDPs by emphasizing the richness and global scale of its location-derived people intelligence data, serving clients across retail, automotive, financial services, and out-of-home advertising. Despite its ambitious positioning, Near Intelligence struggled financially following its public listing. The company faced mounting losses, revenue shortfalls, and going-concern warnings from auditors. In early 2024, Near Intelligence filed for Chapter 11 bankruptcy protection in the United States. The company subsequently wound down operations, and its assets were pursued for sale through the bankruptcy process. Near's story became a cautionary tale about the challenges facing data intelligence companies in a tightening privacy regulatory environment and difficult post-SPAC public market conditions.

Products & Features

Allspark

Core SaaS platform for building, analyzing, and activating audiences using people intelligence derived from location and behavioral data at global scale.

Near Audiences

Pre-built and custom audience segments derived from real-world movement patterns, usable for programmatic advertising activation.

Nearverse

Data collaboration and enrichment environment allowing brands to blend first-party data with Near's people intelligence dataset.

Pinnacle

Analytics product focused on trade area analysis, site selection, and competitive benchmarking for retail and real estate use cases.

Key Features
1.6 billion unique user profile dataset across 44 countriesReal-world movement and location signal aggregationAudience building and segmentation based on physical behaviorDigital audience activation via DSP integrationsTrade area and footfall analyticsFirst-party data enrichment and onboardingPrivacy-compliant data processing with consent frameworksCross-device identity resolution
Use Cases
Audience segmentation for programmatic advertising campaignsRetail site selection and trade area analysisCompetitive footfall benchmarkingOut-of-home (OOH) audience measurement and planningCustomer journey analysis across physical touchpointsFirst-party data enrichment for CRM and CDP platformsAutomotive dealership conquest targetingFinancial services customer acquisition
Customer Segments
Brands and advertisersMedia and advertising agenciesRetailers and QSR chainsReal estate and property developersOut-of-home media ownersAutomotive manufacturers and dealersFinancial services firmsData and analytics consultancies
Corporate history
  • 2012Founded
  • Defunct
See integrations with Near Intelligence (7)

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