Poshmark

Leading social commerce platform for fashion resale in North America

Poshmark is a social commerce marketplace that combines e-commerce with social networking features, enabling users to buy and sell new and secondhand fashion, accessories, home goods, and beauty products. Founded in 2011, the platform creates a community-driven shopping experience where sellers can create virtual closets, share listings, and engage with buyers through social features like following, sharing, and commenting. The platform operates primarily in the United States, Canada, Australia, and India, serving millions of users who participate in what the company calls 'social selling.' In October 2022, Poshmark was acquired by South Korean internet company Naver Corporation for approximately $1.2 billion and was taken private, though it continues to operate as a distinct brand and platform under Naver's ownership. While Poshmark is not a traditional AdTech company, it operates within the broader digital commerce ecosystem and provides advertising opportunities for brands and sellers within its marketplace. The platform generates revenue primarily through commission fees on sales (typically 20% for items under $15 and a flat fee plus percentage for higher-priced items) and offers promotional tools for sellers to increase visibility of their listings. Poshmark's social commerce model represents an evolution in how consumers discover and purchase products, blending peer-to-peer marketplace dynamics with social media engagement patterns that are increasingly relevant to modern digital advertising and commerce strategies.