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Poshmark was acquired by Naver Corporation.
Brief
Poshmark

Poshmark

Poshmark combines social networking with e-commerce to create a highly engaged resale marketplace, giving sellers powerful community tools and buyers access to millions of secondhand and new items at competitive prices.

poshmark.comRedwood City, California, United StatesFounded 2011

Last updated Jun 1, 2026 by ATDb automated enrichment · Connections updated Jun 10, 2026

Industry
Social Commerce / Retail Media
Business Model
Marketplace
Target Market
Consumer (C2C and B2C)
Employee Count
501-1000
Funding
$160M (pre-IPO)
Revenue Range
$300M–$400M
Stock Symbol
POSH
Parent Company
Naver
API Available
Limited
Market Position

One of the largest peer-to-peer social commerce resale platforms in North America, operating as a subsidiary of Naver Corporation

Overview

Poshmark is a social commerce platform that connects buyers and sellers of new and pre-owned clothing, accessories, home goods, and beauty products. Founded in 2011 and headquartered in Redwood City, California, Poshmark combines elements of social networking with e-commerce, allowing users to follow each other, share listings, and participate in virtual 'Posh Parties' — themed shopping events. The platform has grown to host tens of millions of users and hundreds of millions of listings, making it one of the largest resale marketplaces in North America. Poshmark went public on the Nasdaq in January 2021 under the ticker POSH, raising significant capital and validating the resale economy as a major retail category. In October 2022, South Korean internet giant Naver Corporation announced its acquisition of Poshmark for approximately $1.2 billion, a deal that closed in January 2023. Under Naver's ownership, Poshmark continues to operate as a distinct brand and platform, benefiting from Naver's technology expertise and global reach, particularly in Asian markets. Within the AdTech and retail media ecosystem, Poshmark is significant as a first-party data-rich marketplace with deep social engagement signals. The platform offers advertising and promotional tools for sellers and brands, including promoted listings and targeted visibility features. Its highly engaged community of fashion-forward consumers makes it an attractive channel for brands seeking to reach resale-minded, sustainability-conscious shoppers. Poshmark competes with platforms like Depop, ThredUp, Mercari, and eBay in the growing secondhand and recommerce market.

Products & Features

Poshmark Marketplace

Core peer-to-peer platform for listing, buying, and selling new and secondhand fashion, home goods, and lifestyle products.

Posh Parties

Real-time virtual shopping events organized by category or theme that drive community engagement and listing visibility.

Promoted Closet

Advertising product that boosts seller listings in search results and category pages for increased visibility.

Posh Shows

Live-streaming commerce feature allowing sellers to showcase and sell items in real time to followers and buyers.

Offer to Likers

Automated seller tool that sends discounted offers to users who have liked specific listings, driving conversions.

Poshmark Pro Tools

Suite of seller analytics and automation tools designed to help high-volume sellers manage their closets more efficiently.

Poshmark for Brands

Program enabling retail brands and boutiques to sell new inventory directly on the platform alongside individual sellers.

Key Features
Social follow and sharing mechanics integrated into shopping experiencePosh Parties — themed real-time virtual shopping eventsLive commerce via Posh ShowsPromoted listings and advertising tools for sellersIn-app offer and negotiation systemSeller analytics and performance dashboardsBundling and discounted shipping for multi-item purchasesPoshmark-managed shipping with flat-rate labelsCommunity-driven trust and rating system
Use Cases
Individual sellers monetizing secondhand wardrobesSmall boutiques and brands selling new inventory to engaged shoppersBrands advertising to sustainability-conscious, fashion-forward consumersRetailers testing recommerce and resale strategiesConsumers discovering unique or discounted fashion itemsInfluencers and style creators building commerce-enabled followings
Customer Segments
Individual peer-to-peer sellers (C2C)Small boutiques and independent retailersFashion and lifestyle brandsMillennial and Gen Z consumersSustainability-conscious shoppersResale and recommerce enthusiasts
Corporate history
  • 2011Founded

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