MiQ

Independent programmatic media partner competing with agency trading desks and DSPs, differentiated by its hybrid managed-service and proprietary AI platform model

MiQ is a leading programmatic media partner that delivers digital advertising campaigns across display, video, audio, out-of-home, and connected TV inventory for advertising holding companies, independent agencies, and direct advertisers.¹ MiQ helps advertisers and agencies create stronger campaigns, make smarter decisions, and achieve better performance by connecting data, partners, and intelligence through its AI-powered platform.² Its flagship product, Sigma, is an award-winning AI-powered technology that unifies the media ecosystem, enabling users to plan, activate, and optimize programmatic campaigns while gaining a complete view of what audiences are watching, browsing, and buying.² Sigma reasons across 600+ data feeds and 1.7 billion audience profiles, and MiQ has developed a Planning Agent that uses natural language interactions to help users optimize campaign planning with richer, more tailored insights in a fraction of the time required by manual planning.³ Since launch, Sigma has powered over 40,000 campaigns for more than 2,300 advertisers, with testing showing that Sigma campaigns return up to $2.22 in value for every $1 spent compared to standard programmatic campaign setups.³ Source 1: ecipartners.com — MiQ - ECI Partners - UK private equity firm Source 2: wearemiq.com — MiQ: Your Programmatic Media Partner Source 3: databricks.com — MiQ Scales Campaign Optimization with Genie | Databricks