Skip to content
ATDbbeta
EM

Erin Madorsky

Operator

Erin Madorsky serves as Chief Revenue Officer at Viant Technology, where she leads the company's revenue organization and go-to-market strategy for its people-based demand-side platform. She is recognized for her ability to build and scale high-performing sales teams in the programmatic and digital advertising space, with a particular focus on connected TV and omnichannel advertising solutions. Her leadership at Viant has been instrumental in driving adoption of the company's Household ID technology and expanding its advertiser and agency relationships. Madorsky brings extensive experience in digital media and advertising technology, having held senior sales and revenue leadership roles across the industry before joining Viant. Her career reflects a consistent track record of growing revenue at technology-driven media companies, navigating the industry's shift from traditional digital display toward programmatic, CTV, and identity-based targeting solutions. As a senior female executive in AdTech, Madorsky is also noted for her contributions to building inclusive sales cultures and mentoring talent within the industry. Her work at Viant positions her at the intersection of identity resolution, cookieless advertising, and the growing convergence of linear and streaming TV advertising.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Revenue Officer
Company
Viant Technology
Based
Chicago, Illinois, United States
Years in industry
15 years

Bio

Erin Madorsky serves as Chief Revenue Officer at Viant Technology, where she leads the company's revenue organization and go-to-market strategy for its people-based demand-side platform. She is recognized for her ability to build and scale high-performing sales teams in the programmatic and digital advertising space, with a particular focus on connected TV and omnichannel advertising solutions. Her leadership at Viant has been instrumental in driving adoption of the company's Household ID technology and expanding its advertiser and agency relationships. Madorsky brings extensive experience in digital media and advertising technology, having held senior sales and revenue leadership roles across the industry before joining Viant. Her career reflects a consistent track record of growing revenue at technology-driven media companies, navigating the industry's shift from traditional digital display toward programmatic, CTV, and identity-based targeting solutions. As a senior female executive in AdTech, Madorsky is also noted for her contributions to building inclusive sales cultures and mentoring talent within the industry. Her work at Viant positions her at the intersection of identity resolution, cookieless advertising, and the growing convergence of linear and streaming TV advertising.

Career

  • Senior Vice President, Sales

    Viant Technology · prior to CRO appointment

  • Senior Sales Leadership Role

    Digital Media/AdTech (prior to Viant)

Expertise & education

Expertise

Programmatic AdvertisingConnected TV (CTV) AdvertisingPeople-Based MarketingIdentity ResolutionDemand-Side Platforms (DSP)Revenue StrategyOmnichannel AdvertisingCookieless Targeting

Speaking topics

Connected TV and the future of programmatic advertisingPeople-based marketing and identity resolutionCookieless advertising strategiesBuilding high-performance revenue teams in AdTech

Recognition

Notable achievements

  • Appointed Chief Revenue Officer at Viant Technology, overseeing the company's full revenue organization
  • Helped drive Viant's growth as a leading people-based DSP amid industry-wide identity and privacy shifts
  • Instrumental in expanding Viant's CTV advertising capabilities and client adoption of Household ID technology