MiQ’s Moe Chughtai: Has The TV Industry Adapted To The Reality That ‘The Funnel Is Dead?’

MIAMI — Marketers operate in environments where consumers move from awareness to purchase within seconds, but television’s sell-side infrastructure hasn’t evolved to support this accelerated decision-making reality that tech platforms have successfully embraced. “Marketers have adapted to that reality faster than the TV sell side has,” Moe Chughtai, global VP at MiQ, told Beet.TV contributor […]