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Tagger Media was acquired by Sprout Social.
Brief
Tagger Media

Tagger Media

Tagger Media empowers brands and agencies to discover, manage, and measure influencer partnerships using deep social data and audience intelligence, enabling more strategic and ROI-driven influencer marketing at scale.

taggermedia.comLos Angeles, California, United StatesFounded 2018

Last updated Jun 1, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026

Industry
Influencer Marketing Technology
Business Model
SaaS
Target Market
Enterprise
Employee Count
51-200
Funding
$11.5M
Revenue Range
$1M-$10M
Stock Symbol
N/A
Parent Company
Sprout Social
API Available
Yes
Market Position

A leading data-driven influencer marketing platform, now operating as part of Sprout Social's enterprise social media management ecosystem

Overview

Tagger Media is a comprehensive influencer marketing and social intelligence platform that continues to operate as part of Sprout Social following its acquisition in August 2023. The platform provides brands, agencies, and media companies with powerful tools to identify and vet influencers, manage campaigns end-to-end, and measure performance across major social channels including Instagram, YouTube, TikTok, Facebook, and Twitter/X. Its proprietary data engine indexes billions of social data points to deliver deep audience insights and affinity-based discovery capabilities. Founded in 2018 and headquartered in Los Angeles, California, Tagger Media built a reputation for combining influencer relationship management with robust social listening and competitive intelligence features. The platform's 'Signals' technology analyzes psychographic and behavioral data to help marketers find creators whose audiences genuinely align with brand objectives, moving beyond simple follower counts to more meaningful engagement metrics. Following the Sprout Social acquisition — valued at approximately $140 million — Tagger's capabilities have been integrated into Sprout Social's broader social media management suite, expanding Sprout's offering into the influencer marketing space. Tagger continues to serve enterprise brands, global agencies, and media companies seeking a data-first approach to influencer marketing, now with the added scale and resources of Sprout Social's platform behind it.

Products & Features

Influencer Discovery

Search and filter engine indexing millions of creators across major social platforms using psychographic, demographic, and affinity-based data signals

Campaign Management

End-to-end workflow tools for briefing, contracting, content approval, and tracking influencer campaigns

Signals Social Intelligence

Proprietary technology that analyzes billions of social data points to surface audience affinities, brand interests, and behavioral patterns

Audience Analytics

Deep audience demographic and psychographic profiling for influencer accounts to ensure authentic brand-audience alignment

Reporting & ROI Measurement

Customizable dashboards and performance reports tracking reach, engagement, earned media value, and campaign ROI

Competitive Intelligence

Social listening and competitor benchmarking tools to monitor brand share of voice and industry trends

Key Features
AI-powered influencer discovery with affinity-based matchingAudience authenticity and fraud detectionMulti-platform campaign tracking across Instagram, TikTok, YouTube, Facebook, and Twitter/XCustomizable reporting and earned media value calculationCRM-style influencer relationship managementSocial listening and competitive benchmarkingContent approval and collaboration workflowsPsychographic audience segmentation
Use Cases
Identifying brand-aligned influencers for product launch campaignsManaging large-scale influencer rosters for global agenciesMeasuring ROI and earned media value of influencer activationsConducting competitive social intelligence and benchmarkingVetting influencer audience authenticity before partnership investmentStreamlining content approval workflows between brands and creators
Customer Segments
Enterprise brands and Fortune 500 companiesGlobal advertising and PR agenciesMedia and entertainment companiesConsumer packaged goods brandsRetail and e-commerce companiesSports and lifestyle brands
Corporate history
  • 2018Founded
See integrations with Tagger Media (8)

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