Tagger provides AI-powered influencer discovery and campaign management tools that enable brands to identify authentic influencers, analyze audience quality, and measure campaign performance with comprehensive data analytics.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- $11.5M
- Revenue Range
- $1M-$10M
- Stock Symbol
- N/A
- Parent Company
- Sprout Social
- API Available
- Yes
Market Position
Leading enterprise-focused influencer marketing platform within Sprout Social's ecosystem
Overview
Tagger Media is an influencer marketing platform that provides comprehensive tools for influencer discovery, audience analytics, campaign management, and performance measurement. The company leverages artificial intelligence and machine learning to help brands and agencies identify relevant influencers, analyze audience demographics and authenticity, manage campaigns at scale, and measure ROI across social media platforms including Instagram, YouTube, TikTok, Facebook, and Twitter. Founded in 2015, Tagger built a robust database of millions of influencer profiles with deep audience insights and engagement metrics. The platform became known for its sophisticated search capabilities, fraud detection features, and comprehensive campaign management tools that streamlined the entire influencer marketing workflow from discovery through reporting. In September 2021, Tagger Media was acquired by Sprout Social, a leading social media management platform. Following the acquisition, Tagger continues to operate as a distinct product within Sprout Social's portfolio, maintaining its brand identity while benefiting from integration with Sprout Social's broader social media management capabilities. The platform serves enterprise brands, agencies, and mid-market companies seeking data-driven influencer marketing solutions.
Products & Features
Influencer Discovery
AI-powered search engine with advanced filters to find influencers across multiple social platforms based on audience demographics, engagement rates, and content themes
Audience Analytics
Deep audience insights including demographics, psychographics, brand affinities, and authenticity metrics to evaluate influencer quality
Campaign Management
End-to-end campaign workflow tools for outreach, negotiation, content approval, and collaboration with influencers
Performance Measurement
Comprehensive reporting and analytics to track campaign performance, ROI, and engagement metrics across platforms
Fraud Detection
AI-powered tools to identify fake followers, engagement fraud, and inauthentic influencer accounts
Key Features
Database of millions of influencer profilesAI-powered influencer search and discoveryAudience demographic and psychographic analysisFake follower and fraud detectionMulti-platform support (Instagram, YouTube, TikTok, Facebook, Twitter)Campaign workflow managementContent approval and collaboration toolsPerformance tracking and ROI measurementCompetitive benchmarkingWhite-label reporting
Use Cases
Influencer discovery and vetting for brand campaignsAudience quality assessment and fraud detectionMulti-channel influencer campaign managementInfluencer marketing ROI measurement and reportingCompetitive influencer analysisAgency client campaign managementLong-term influencer relationship management
Customer Segments
Enterprise brandsMarketing agenciesMid-market companiesConsumer packaged goods companiesBeauty and fashion brandsRetail brandsEntertainment and media companies