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77 merged AdTech companies

AdTech companies that merged into another company.

G
GolinMerged

Merged into Golin Ketchum · 2026

Golin was a global public relations agency that came to Omnicom with its acquisition of Interpublic in November 2025.

Hearts & Science

Merged into Hearts United · 2026

Hearts & Science was a data-driven media agency network launched by Omnicom Media Group in 2016.

K
KetchumMerged

Merged into Golin Ketchum · 2026

Ketchum is a global public relations agency founded in 1923 and owned by Omnicom since 1996.

Mediahub
MediahubMerged

Merged into Hearts United · 2026

Mediahub was a media agency network that came to Omnicom with the Interpublic acquisition in November 2025.

Amazon Freevee

Merged into Prime Video · 2025

Amazon Freevee was a free, ad-supported streaming service — originally launched as IMDb TV — that operated as a standalone product within Am…

H

Merged into Hakuhodo · 2025

Hakuhodo DY Media Partners is an integrated media company formed by consolidating the media operations of three advertising agencies — Hakuh…

IPG Mediabrands

Merged into Omnicom Media · 2025

IPG Mediabrands was the data management and media buying arm of the Interpublic Group of Companies, which was acquired by Omnicom in 2025 an…

DDB Worldwide

Merged into TBWA Worldwide · 2025

Iconic creative network ("Doyle Dane Bernbach") — one of the original Mad Men shops.

S

Merged into Paramount Skydance · 2025

Independent media company founded by David Ellison in 2010.

P

Merged into Leo · 2025

Publicis Worldwide was Publicis Groupe's global creative agency network.

JW Player
JW PlayerMerged

Merged into JWP Connatix · 2024

JW Player was a leading video streaming and data insights platform that merged with Connatix to form JWP Connatix, the industry's most compr…

Sizmek
SizmekMerged

Merged into Amazon Ad Server · 2024

Sizmek was a global, multichannel ad server — now merged into Amazon Ad Server — used by advertisers and agencies to create, manage, and del…

V

Merged into VML · 2024

VMLY&R Japan was the Tokyo office of WPP's VMLY&R network.

Finecast
FinecastMerged

Merged into WPP Media · 2024

Finecast is WPP Media's CTV / addressable TV trading desk — launched 2017 by GroupM.

C

Merged into Wasserman · 2024

CSM Sport & Entertainment is a global sports and entertainment marketing agency specializing in sponsorship consulting, athlete representati…

D.A.Consortium (DAC) was Hakuhodo DY Holdings' internet advertising company and digital media representative, founded in 1996.

V

Merged into VML · 2024

VMLY&R Health was VMLY&R's healthcare marketing network, created in 2018 when WPP folded Sudler into VMLY&R.

I
IRIMerged

Merged into Circana · 2023

IRI, now operating as Circana, was a data analytics and market research company headquartered in the United States that provided consumer, s…

N
NPD GroupMerged

Merged into Circana · 2023

NPD Group, now operating as Circana following its 2022 merger with IRI, was a global market research and consumer intelligence firm that mon…

Yahoo Gemini

Merged into Yahoo DSP · 2023

Yahoo Gemini was a combined search and native advertising platform, also known as Verizon Media Native, that operated as part of Yahoo's bro…

S

Merged into Design Bridge and Partners · 2023

Superunion was WPP's global brand agency, formed in 2018 from five WPP agencies.

Gimlet Media

Merged into Spotify Studios · 2023

Gimlet Media was a podcast production company and network that created narrative podcasts and was acquired by Spotify in 2019.

Infutor
InfutorMerged

Merged into Verisk Marketing Solutions · 2022

Infutor is a leading identity resolution and data enrichment company that specializes in providing comprehensive consumer and business data …

I

Merged into EVERSANA INTOUCH · 2022

Intouch Group was a healthcare marketing agency network founded in 1999 as Intouch Solutions.

Reactful
ReactfulMerged

Merged into Metadata.io · 2022

Reactful was a marketing automation platform that specialized in personalized email and web messaging for e-commerce businesses.

Xaxis
XaxisMerged

Merged into WPP Media · 2022

Xaxis is GroupM's programmatic advertising platform and outcome media specialist, providing data-driven digital media buying and optimizatio…

A
ApertoMerged

Merged into IBM iX · 2022

Berlin digital agency acquired by IBM April 2016 and rebranded as IBM iX Berlin.

e
ecx.ioMerged

Merged into IBM iX · 2022

ecx.io was a digital agency based in Düsseldorf, Germany.

Adstream
AdstreamMerged

Merged into Extreme Reach · 2021

Adstream was a platform that delivered ad creative to TV, digital and print media and managed brand assets for advertisers and agencies.

D

Merged into Dentsu Digital · 2021

Dentsu Group digital agency in Tokyo, formed in January 2016 by merging Dentsu iX with Isobar Japan.

P

Merged into Tebra · 2021

PatientPop was a practice growth platform for healthcare providers that combined marketing automation, patient engagement tools, and reputat…

W
WhooshkaaMerged

Merged into Spotify Technology · 2021

Australian podcast hosting platform acquired by Spotify 2021.

G

Merged into VML · 2020

Geometry Global was WPP's global brand activation and shopper marketing network, specializing in commerce, experiential, and promotional mar…

I
IXDSMerged

Merged into PwC · 2020

Berlin / Munich product design and innovation agency (~50 employees, BMW / Bosch / VW clients), acquired by PwC early 2020 (some sources say…

C
CrackleMerged

Merged into Crackle Plus · 2019

Crackle was a free, ad-supported streaming video service that offered movies and TV shows before shutting down in April 2025 following its p…

J
JWT JapanMerged

Merged into Wunderman Thompson · 2019

J.

L
LigatusMerged

Merged into Outbrain · 2019

Ligatus was a Cologne, Germany-based native advertising platform — leading native ads in Europe with 37B+ monthly impressions pre-acquisitio…

R
RhythmOneMerged

Merged into Tremor International · 2019

RhythmOne — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

P
PervormMerged

Merged into Deloitte Digital · 2019

Amsterdam digital marketing agency (founded 2010, also office in Ho Chi Minh City), acquired by Deloitte Digital May 1 2019.

B

Merged into Deloitte · 2018

Zaventem (Belgium) signage and interactive-experience agency, acquired by Deloitte Belgium Feb 1 2018.

Rocket Fuel

Merged into Sizmek · 2017

Rocket Fuel (acquired by Sizmek) was an AI-powered programmatic media buying platform that used predictive algorithms for ad targeting and o…

P

Merged into PwC · 2017

Stockholm brand strategy / innovation / digital agency (~50 employees), acquired by PwC May/June 2017.

W

Merged into Deloitte Digital · 2017

Greensboro NC omni-channel data and marketing services firm acquired by Deloitte May 2017.

ThePlatform

Merged into Comcast Technology Solutions · 2016

thePlatform was a Seattle company that built software for managing and publishing online video.

I

Merged into Dentsu Isobar · 2016

Isobar Japan was the Tokyo-based Japanese agency of the Isobar digital network.

Visually
VisuallyMerged

Merged into ScribbleLive · 2016

Visually was a content creation marketplace connecting brands with designers and creators for visual content including infographics, videos,…

F

Merged into PwC · 2016

Hong Kong creative / digital / marketing agency, acquired by PwC February 2016.

T
TriggitMerged

Merged into Gravity4 · 2015

Triggit was a retargeting and real-time bidding platform that pioneered programmatic display advertising, known for its early integration wi…

Wisemetrics

Merged into Launchmetrics · 2015

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

D
DatalogixMerged

Merged into Oracle Data Cloud · 2014

Offline consumer purchase data platform acquired by Oracle in December 2014 for $1.2B.

GraphicMail

Merged into Sharpspring · 2014

GraphicMail is a global email marketing service provider specializing in comprehensive email campaign solutions with integrated social media…

R

Merged into IBM iX · 2014

Columbus OH (with Chicago + NYC) digital agency acquired by IBM February 2016 and rebranded into IBM iX.

A

Merged into AOL · 2013

Advertising.com was a digital advertising company founded in 1998 by brothers Scott and John Ferber that was acquired by AOL in 2004 for $43…

2

Merged into Xaxis · 2013

24/7 Media was a pioneering digital advertising network and ad serving company that provided online advertising solutions to publishers and …

B

Merged into PwC · 2013

Miami digital experience agency (~120 consultants), acquired by PwC 2013.

B

Merged into Deloitte Digital · 2013

Seattle social-media agency founded 2007, acquired by Deloitte Digital Oct 21 2013.

L

Merged into PwC · 2012

London digital analytics / web optimisation consultancy (~20 consultants), acquired by PwC March 2012.

Dentsu International was a multinational media and digital marketing communications company headquartered in London, United Kingdom, that op…

F
FCBMerged

Merged into BBDO

FCB was one of the largest global advertising agency networks, absorbed into Omnicom's BBDO on December 1, 2025.

Oracle BlueKai was a cloud-based data management platform, part of Oracle Marketing, formed when Oracle acquired the company in 2014 for app…

Merged AdTech companies — 77 tracked | ATDb