Verisk Marketing Solutions
Verisk Marketing Solutions enables marketers to leverage unique insurance and financial behavioral data to identify high-value audiences, enrich customer profiles, and improve targeting precision in ways traditional data providers cannot match.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 11, 2026
- Industry
- Data & Identity / Audience Analytics
- Business Model
- Data & Analytics (B2B SaaS / Data Licensing)
- Target Market
- Enterprise
- Employee Count
- 201-500
- Revenue Range
- $50M-$200M
- Stock Symbol
- VRSK
- Parent Company
- Verisk Analytics
- API Available
- Yes
Niche leader in insurance and financial services consumer data for marketing, operating as a trusted data provider within the broader AdTech data ecosystem
Verisk Marketing Solutions is a division of Verisk Analytics, a leading data analytics and risk assessment company. Leveraging Verisk's extensive proprietary data assets — including insurance, financial, and consumer behavioral data — the marketing solutions arm helps brands, agencies, and financial services companies build more accurate audience segments, improve targeting, and measure campaign effectiveness. Their offerings span identity resolution, data enrichment, audience analytics, and marketing measurement, positioning them as a data provider and analytics partner within the broader AdTech and MarTech ecosystem. The company draws on decades of data collection across insurance and financial verticals, giving it a differentiated view of consumer financial behavior, life events, and risk profiles that is not easily replicated by traditional data brokers. This makes Verisk Marketing Solutions particularly valuable for financial services marketers, insurance advertisers, and direct-to-consumer brands seeking to reach audiences based on financial propensity and life-stage signals. Operating as a subsidiary of publicly traded Verisk Analytics (NASDAQ: VRSK), Verisk Marketing Solutions benefits from significant institutional backing, enterprise-grade infrastructure, and compliance frameworks. It competes with data and identity companies such as Experian Marketing Services, TransUnion TruAudience, Acxiom, and Oracle Data Cloud, differentiating itself through its proprietary insurance and financial data depth and its integration with Verisk's broader analytics platform.
Verisk Identity Resolution
Deterministic and probabilistic identity matching to link consumer records across devices, channels, and data sources.
Audience Segmentation & Data Enrichment
Pre-built and custom audience segments derived from Verisk's proprietary insurance, financial, and consumer behavioral data for targeting and enrichment.
Marketing Measurement & Attribution
Tools and analytics to measure campaign performance, media attribution, and return on ad spend across channels.
Life Event Triggers
Signals based on key consumer life events such as home purchase, auto purchase, or policy changes to enable timely and relevant outreach.
Data Marketplace Access
Distribution of Verisk audience data through major DMPs, DSPs, and clean room environments for programmatic activation.
Consumer Financial Insights
Propensity models and financial behavior analytics to help financial services and insurance marketers identify and prioritize prospects.
- 2000Founded