Wisemetrics

Niche early-stage startup focused on predictive optimization for Facebook advertising and organic social content

Wisemetrics was a Paris-based marketing technology startup that specialized in social media analytics and advertising optimization, with a particular focus on Facebook. Founded around 2013, the company developed a platform that leveraged predictive algorithms and machine learning to help brands and agencies determine the optimal timing, targeting, and content strategies for their social media posts and paid campaigns. Their technology analyzed historical engagement data to forecast post performance and automatically boost content at the most impactful moments. The platform offered tools for social media managers and digital advertisers to track campaign performance, visualize key metrics, and automate the optimization of Facebook advertising spend. Wisemetrics positioned itself as a data-driven solution that could significantly improve organic reach and paid media efficiency on social platforms, at a time when Facebook's algorithm changes were making organic reach increasingly difficult for brands. Wisemetrics was acquired by Quintly, a social media analytics company, or more notably came to the attention of the broader market through its research publications on Facebook reach and engagement — content that garnered significant industry attention. The company was ultimately acquired by Sprinklr, the enterprise social media management platform, around 2015, after which the Wisemetrics brand and standalone product were absorbed into Sprinklr's broader suite and ceased to operate independently.

• 2013Founded
• —Defunct