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Brief
JWP Connatix was rebranded to JWX (Dec 2025)— see JWX for current status.
JWP Connatix

JWP Connatix

Video Technology & Programmatic Video Advertisingjwpconnatix.com

JWP Connatix delivers a unified, broadcast-grade video infrastructure and full-stack advertising monetization platform that enables publishers and broadcasters to manage, stream, and monetize video content across web, mobile, and CTV from a single integrated solution.

Last updated Oct 11, 2026 by the ATDb Editorial Team

Founded
2024
HQ
New York City, New York, United States
Connections
21

AI-drafted from public sources14 sources cited

At a glance

Employees
501-1000
Revenue
$100M–$250M
9integrations8competitors

About

Industry's largest independent video technology and monetization platform, serving 7,000+ media companies globally with end-to-end streaming and ad monetization

JWP Connatix is the combined video technology and monetization platform formed by the October 2024 merger of Connatix and JW Player. The post-merger entity unifies JW Player's broadcast-grade live and on-demand streaming, data, and workflow tooling with Connatix's full-stack advertising and content technology stack — addressing publishers, broadcasters, and advertisers under one roof. Dave Otten serves as CEO, with David Kashak as Chairman. Headquartered in New York City with additional offices in London, Cluj-Napoca, Eindhoven, Skopje, and Tel Aviv, JWP Connatix serves over 7,000 customers worldwide and delivers tens of billions of video plays and ad impressions per month.

Business model

SaaS + Marketplace (platform fees, programmatic revenue share, CPM-based monetization)

Target market

Enterprise and Mid-Market publishers, broadcasters, and advertisers

What they offer

  • JW Player

    Broadcast-grade HTML5 video player with adaptive streaming, DRM, and extensive customization for web and mobile publishers

  • JW Stream (Live Streaming)

    End-to-end live streaming infrastructure supporting low-latency broadcast, encoding, and delivery at scale

  • JW Platform (Video CMS)

    Cloud-based video content management system for ingestion, transcoding, metadata management, and multi-platform distribution

  • Connatix Video Advertising Platform

    Full-stack native and in-stream video advertising platform connecting publishers to premium demand across web, mobile, and CTV

  • CTV & OTT Monetization

    Supply-side technology enabling publishers and broadcasters to monetize connected TV and OTT inventory programmatically

  • Video Analytics & Data

    Real-time and historical analytics dashboards providing audience insights, engagement metrics, and ad performance data

  • Content Recommendations

    AI-driven video content recommendation engine to increase engagement and time-on-site for publisher properties

Key features

Unified video player and content management systemLive and on-demand streaming with adaptive bitrate deliveryProgrammatic video advertising across web, mobile, and CTVNative video ad formats with contextual targetingAI-powered content recommendationsReal-time video and ad analyticsDRM and content protectionHeader bidding and prebid integrationLow-latency live streamingMulti-CDN delivery and redundancy

Use cases

Publisher video monetization across web and CTVLive sports and news broadcastingOTT and streaming service deliveryProgrammatic video advertising for brands and agenciesVideo content management for media companiesNative video advertising for digital publishersAudience engagement and content recommendationAd-supported video on demand (AVOD)

Customer segments

Digital media publishers and news organizationsBroadcasters and TV networksOTT and streaming platformsSports media companiesBrands and advertisersAd agencies and trading desksEntertainment and lifestyle content creators

Tech & specs

Technology stack

HTML5 video player technologyHLS and DASH adaptive streamingVAST/VPAID/SIMID ad standardsPrebid.js header biddingProgrammatic RTB infrastructureMachine learning for content recommendations and ad targetingCloud-based video transcoding and encodingMulti-CDN delivery networkDRM (Widevine, FairPlay, PlayReady)Contextual AI and NLP for brand safety

Security & compliance

GDPRCCPAIAB TCF 2.0COPPASOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2024 · Founded
  2. 2024Renamed from Connatix
  3. 2024Merged with JW Player
  4. 2025Became JWX
See the full lineage →
Connection details
See alternatives to JWP Connatix See integrations with JWP Connatix (9)

Explore further

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