Hakuhodo DY Media Partners

One of Japan's leading integrated media companies, serving as the central media arm of the Hakuhodo DY Holdings group before its absorption into Hakuhodo Inc. in 2025.

Hakuhodo DY Media Partners is an integrated media company formed by consolidating the media operations of three advertising agencies — Hakuhodo, Daiko, and YOMIKO — and operates as a subsidiary of Hakuhodo DY Holdings.¹ Handling the group's media and content businesses, it draws on expertise in planning, production, buying, and media traffic to deliver optimized marketing solutions for advertisers, media companies, and content holders.¹ Its flagship next-generation offering, Advertising as a Service (AaaS), is designed to shift the advertising media business away from trading reserved ad spaces toward maximizing advertising effectiveness through programmatic advertising.² In a partnership announced in July 2024 with DoubleVerify, a digital media measurement and analytics platform, Hakuhodo DY Media Partners integrated AI-driven technology into AaaS to improve ad quality, enhance brand safety, and help advertisers achieve their business goals more securely.² On the social media front, the company participates in "TeamPiQ," Japan's first official collaborative project with Pinterest Japan, exploring how users' latent interests can be activated through seasonal and trend-driven content to drive purchase behavior.³ Hakuhodo DY Media Partners is scheduled to be absorbed into Hakuhodo Inc. on April 1, 2025, with its media response functions consolidated into the new combined entity.⁴ Source 1: hakuhodody-holdings.co.jp — Group Overview | Online Integrated Report 2022 Source 2: doubleverify.com — DoubleVerify has partnered with Hakuhodo DY Media ... Source 3: hakuhodody-one.co.jp — Hakuhodo DY Media Partners and ... Source 4: hakuhodo-global.com — About the integration of Hakuhodo and Hakuhodo DY ...