14 AdTech transitions in 2025
Companies acquired, rebranded, merged, or shut down in 2025.
Fourteen AdTech industry transitions occurred in 2025, with nine acquisitions, two rebrands, one merger, and two shutdowns. Notable closures included Amazon Freevee and Meta Spark AR, while Apple Search Ads and GroupM underwent rebranding. GroupM emerged as the most connected entity with 55 industry connections.
Acquired · 2025
Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campai…
Acquired by Databricks · 2025
AI-powered data migration platform (especially for Snowflake/Teradata to Databricks).
Foxtel is Australia's leading subscription television and streaming provider, offering premium content across sport, entertainment, and news…
Acquired by Databricks · 2025
Postgres + analytics extension.
Acquired by Supermetrics · 2025
Relay42 was a customer data platform (CDP) and journey orchestration provider that enabled marketers to unify customer data and deliver pers…
Acquired by DataDog · 2025
Select Star is an automated data discovery and intelligence platform that helps organizations understand their data lineage, usage, and rela…
Splicky was a real-time bidding (RTB) demand-side platform (DSP) specializing in mobile advertising, enabling advertisers to programmaticall…
Acquired by Magnite · 2025
Streamr.ai was an AI-powered streaming analytics and audience intelligence platform designed to help media companies and advertisers optimiz…
Acquired by Roq.ad · 2025
Zeotap Data is the third-party audience-data arm divested from Zeotap to Roqad on Sept 2 2025 (undisclosed terms).
Became Apple Ads · 2025
Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple …
GroupM is the world's largest media investment company, managing over $60 billion in annual media spend across multiple agency brands includ…
Merged into Paramount Skydance · 2025
Independent media company founded by David Ellison in 2010.
Shut down · 2025
Amazon Freevee was Amazon's free, ad-supported streaming service that offered movies, TV shows, and original content before being folded int…
Shut down · 2025
Meta Spark AR was Meta's augmented reality platform that enabled creators and brands to build immersive AR effects for Instagram and Faceboo…