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Zeotap Data was acquired by Roq.ad (Jan 2025)— see Roq.ad for current status.
Brief
Z

Zeotap Data

Provides privacy-compliant, deterministic audience data rooted in telco and first-party partnerships, enabling precise targeting and identity resolution across European markets.

Berlin, Berlin, GermanyFounded 2014

Last updated May 11, 2026 by ATDb automated enrichment

Industry
Audience Data & Identity Resolution
Business Model
Data Licensing / Marketplace
Target Market
Enterprise
Employee Count
11-50
Parent Company
Roq.ad
API Available
Yes
Customer Data PlatformIdentity ResolutionData Management Platform
Market Position

European third-party audience data provider with deterministic, telco-sourced identity signals, now integrated into Roqad following 2025 divestiture

Overview

Zeotap Data was the third-party audience data division of Zeotap, a Berlin-based customer intelligence platform. The unit specialized in providing deterministic, telco-grade audience data and identity solutions to advertisers, agencies, and publishers across Europe. Its data assets were built on partnerships with mobile network operators and other first-party data providers, giving it a strong foundation in verified, consent-based consumer profiles. In September 2025, Zeotap divested this audience data arm to Roqad, a Berlin-based identity resolution and data company, in a strategic transaction with undisclosed financial terms. The divestiture allowed Zeotap to sharpen its focus on its core Customer Data Platform (CDP) business, while Zeotap Data's assets and capabilities were folded into Roqad to bolster its identity-data leadership in the European market. Within the AdTech ecosystem, Zeotap Data was notable for its emphasis on privacy-compliant, GDPR-aligned audience segments, leveraging deterministic signals rather than probabilistic inference. Its integration into Roqad positions the combined entity as a stronger competitor in the European identity and data marketplace, particularly as the industry navigates cookie deprecation and increased regulatory scrutiny.

Products & Features

Audience Segments

Pre-built and custom deterministic audience segments for digital advertising targeting across European markets

Identity Data

Deterministic identity graph built on telco and first-party data partnerships for cross-device and cross-channel resolution

Data Onboarding

Capability to onboard and enrich advertiser first-party data with Zeotap's third-party signals

Key Features
Deterministic audience data from mobile network operator partnershipsGDPR-compliant, consent-based data collectionCross-device identity resolutionPre-built audience segments across demographics, interests, and purchase intentIntegration with major DSPs and DMPsEuropean market focus with local data coverage
Use Cases
Audience targeting for programmatic advertising campaignsIdentity resolution and cross-device matchingFirst-party data enrichment for advertisersLookalike audience modelingCookieless targeting solutions for European markets
Customer Segments
Advertisers and brandsMedia agenciesDemand-side platforms (DSPs)Data management platforms (DMPs)Publishers
Corporate history
  • 2014Founded
  • 2025Acquired by Roq.ad
Connections

Explore further

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On the AtlasIdentity & DataRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Zeotap Data