11 AdTech transitions in 2026
Companies acquired, rebranded, merged, or shut down in 2026.
Acquired by Impact XM · 2026
Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…
Became Stagwell Media · 2026
Assembly is the global media agency under Stagwell Inc., formed by merging Assembly + ForwardPMX into a single integrated media-buying and p…
Became WPP Production · 2026
Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff.
Became People Inc. · 2026
IAC Inc.
Scope3 was the advertising sustainability company Brian O'Kelley and Anne Coghlan founded to measure and reduce the carbon emissions of digi…
Merged into Hearts United · 2026
Hearts & Science was a data-driven media agency network launched by Omnicom Media Group in 2016.
Merged into Hearts United · 2026
Mediahub was a media agency network that came to Omnicom with the Interpublic acquisition in November 2025.
Shut down · 2026
Bidstack was an advertising technology company specializing in dynamic, targeted, and automated native in-game advertising solutions for the…
Shut down · 2026
Microsoft Invest was Microsoft's demand-side platform (DSP), formerly Xandr Invest and, before that, AppNexus.
Shut down · 2026
Poplar Studio was a London studio founded in 2018 by David Ripert and Laurie Ainley that made augmented-reality and 3D experiences for brand…
Shut down · 2026
Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websit…