36 AdTech transitions in 2019
Companies acquired, rebranded, merged, or shut down in 2019.
The AdTech industry saw 36 significant transitions in 2019, with acquisitions dominating the landscape at 30 deals, while 3 companies rebranded, 1 merged, and 2 shut down. Notable shutdowns included Chitika and Onavo, while Bing Ads, Comcast Spotlight, and Wunderman Thompson underwent rebranding. Tableau emerged as the most connected entity with 214 connections across the industry's shifting landscape.
AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver perso…
Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in rea…
Acquired by ServiceNow · 2019
Appsee was a mobile analytics platform specializing in qualitative user behavior insights through session recordings and touch heatmaps befo…
Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, a…
Acquired by Tripledot Studios · 2019
Mobile gaming studio (Clockmaker, Funky Bay).
Cadence13 was a premium podcast network and advertising sales company that specialized in branded content and host-read advertising for podc…
Acquired · 2019
CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertise…
Acquired · 2019
VMware Carbon Black is a leading cloud-native endpoint security platform that protects organizations against advanced cyber threats using be…
Acquired · 2019
Contactually was a CRM and relationship intelligence platform designed for real estate professionals and small businesses to manage client r…
Acquired · 2019
Cxense was a data management and personalization platform that provided content intelligence and programmatic advertising solutions for digi…
Acquired by ZoomInfo · 2019
DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marke…
Acquired by LinkedIn Marketing Solutions · 2019
Cross-device identity resolution platform that pioneered probabilistic matching technology to connect users across mobile, desktop, and tabl…
Acquired · 2019
Dynamic Yield is an AI-powered personalization platform that helps brands deliver individualized experiences across web, mobile, email, and …
Acquired by Bazaarvoice · 2019
Influenster is a product discovery and reviews platform that connects consumers with brands through sampling campaigns and authentic user-ge…
Acquired by Aki Technologies · 2019
Janrain was a pioneer in Customer Identity and Access Management (CIAM), enabling brands to manage consumer identities, social login, and fi…
Acquired · 2019
Kapost was a B2B content operations platform that helped marketing teams manage the entire content lifecycle, from strategy and creation to …
Acquired by Dun & Bradstreet · 2019
Lattice Engines was a B2B predictive analytics and sales intelligence platform that used AI to help companies identify and prioritize sales …
Mautic is an open-source marketing automation platform that empowers businesses to manage email campaigns, lead nurturing, and customer jour…
Acquired · 2019
Mintigo was a B2B predictive marketing and sales intelligence platform that used machine learning to help companies identify and prioritize …
Nanigans was a performance advertising platform specializing in Facebook and Instagram ad optimization before being acquired by Skai (former…
Acquired · 2019
Ooyala was a video technology platform that provided online video publishing, analytics, and monetization solutions before being acquired an…
Acquired by SiriusXM Media · 2019
Pandora is a pioneering internet radio and music streaming platform known for its Music Genome Project-powered personalized radio stations, …
Acquired by SiriusXM Media · 2019
Pandora Media was a pioneering internet radio and music streaming platform that revolutionized personalized audio advertising before being a…
Percolate was a marketing content management and orchestration platform that helped enterprise brands plan, create, and distribute marketing…
Acquired by Sisense · 2019
Data analytics and business intelligence platform that was acquired by Sisense in 2019, enabling data-driven teams to analyze and visualize …
Acquired by SugarCRM · 2019
Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.
SendGrid is a cloud-based email delivery platform acquired by Twilio, providing transactional and marketing email infrastructure for develop…
Acquired by Salesforce · 2019
Tableau is a leading data visualization and business intelligence platform, now a Salesforce subsidiary, that helps organizations explore, a…
Acquired by Verve Group · 2019
Ubimo was a location intelligence and mobile advertising platform that leveraged real-world location data to enable targeted advertising cam…
Usabilla is a customer feedback and Voice of Customer (VoC) platform that helps enterprises collect, analyze, and act on user feedback acros…
Became Microsoft Advertising · 2019
Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising N…
Became Effectv · 2019
Comcast's local cable advertising sales arm 2002-2018, rebranded to Effectv in 2019 along with AudienceXpress consolidation.
Became VML · 2019
A global creative and technology agency that combines data, commerce, and experience to deliver end-to-end marketing solutions for major bra…
Israeli SDK-management + brand-safety platform acquired by AppLovin July 9 2019 to bolster MAX brand safety.
Chitika was a search-targeted online advertising network that served billions of ads monthly to publishers outside of Google's ecosystem, sp…