Salesfusion
Acquired by SugarCRMSalesfusion provided affordable, easy-to-implement marketing automation software that helped small and mid-sized B2B companies generate and nurture leads without the complexity of enterprise platforms.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 11-50
- Funding
- acquired
- Parent Company
- SugarCRM
- API Available
- Yes
Market Position
Mid-tier marketing automation provider for B2B companies before acquisition
Overview
Salesfusion was a marketing automation software company that provided integrated solutions for B2B marketing and sales teams. The platform offered email marketing, lead scoring, campaign management, and CRM integration capabilities specifically tailored for small to mid-sized businesses. Founded in 2008, Salesfusion positioned itself as an affordable alternative to enterprise-level marketing automation platforms, focusing on ease of use and quick implementation. In 2016, Salesfusion was acquired by SugarCRM, which integrated its marketing automation capabilities into the Sugar platform. Following the acquisition, the Salesfusion brand was gradually phased out as its technology was absorbed into SugarCRM's product suite, particularly into what became known as Sugar Market. The acquisition allowed SugarCRM to offer a more comprehensive customer relationship management solution with built-in marketing automation features, effectively ending Salesfusion's existence as a standalone product.
Products & Features
Email Marketing
Email campaign creation, delivery, and tracking capabilities
Lead Scoring
Automated lead scoring and qualification based on behavior and demographics
Campaign Management
Multi-channel campaign planning and execution tools
CRM Integration
Native integration with CRM systems for sales and marketing alignment
Landing Pages
Landing page builder for lead capture and conversion
Key Features
Email marketing automationLead scoring and nurturingCRM integrationCampaign analyticsLanding page builderForm creationSocial media integration
Use Cases
B2B lead generationEmail marketing campaignsLead nurturing workflowsSales and marketing alignmentMarketing ROI tracking
Customer Segments
Small businessesMid-market B2B companiesMarketing agenciesTechnology companies