Periscope Data

Analytics platform for technical data teams, acquired by Sisense in 2019

Periscope Data was a data analytics and business intelligence platform designed for technical data teams and analysts. Founded in 2012, the company provided a comprehensive analytics solution that combined SQL, Python, and R capabilities with powerful visualization tools, enabling data scientists and analysts to explore, analyze, and share insights from complex datasets. The platform was particularly popular among technology companies and data-driven organizations that needed sophisticated analytics capabilities beyond traditional BI tools. In May 2019, Periscope Data was acquired by Sisense, a leading business intelligence and analytics platform company, for a reported $40 million. Following the acquisition, Periscope Data's technology was integrated into Sisense's product portfolio, with the platform continuing to operate under the Sisense brand. The acquisition allowed Sisense to strengthen its position in the embedded analytics market and expand its capabilities for technical users who required advanced data analysis tools. While Periscope Data operated primarily in the business intelligence and data analytics space rather than traditional advertising technology, its capabilities were utilized by AdTech companies and marketing teams for analyzing campaign performance, user behavior, and marketing metrics. The platform's strength in handling large-scale data analysis made it valuable for organizations needing to process and visualize advertising and marketing data alongside other business metrics.