News
19,840 articles covering the AdTech ecosystem
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed. The post Google Adds Indexing Advice For Shareable Pages To Spam Guide appeared first on Search Engine Journal.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max. The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared first on Search Engine Journal.
Banana Republic debuts TikTok content series in bid for younger shoppers
The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.
Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI. The post Generative UI Could Turn Google Into Your Booking.com appeared first on Search Engine Journal.
October Surprises, Or Not
Among the no surprises: Trump continues to use taxpayer dollars to place media buys for his partisan ads two weeks after a judge ordered him to stop.
Meta Delays Date For Its Updated Commercial Terms
Meta Platforms has postponed enactment of its updated commercial terms by almost a month, from Oct. 30 to Nov. 20, after complaints from competition authorities in the European Union and the U.K., Fashion Network reports. Meta rejects allegations from those authorities, publishers and advertisers that the revised terms would provide it with an unlimited right to use their content for their artificial intelligence services.
Red Lobster Finds The Correct Data Match
"Transaction Matching" from TransUnion launched last week. It uses a technology called "Unknown Shopper" from Fiserv, which supports electronic payments, banking operations, and merchant services to match transactions. It helps to benchmark everything from campaigns to performance.
Google Rewrites Ad Rules Protecting Children Online
The policy on child sexual abuse and exploitation has been updated, divided into two, and given a new name,
Call For Entries: Agency Of The Year Awards
Here's your chance to make your case. Tell us what you or your organization have done over the past 12 months that demonstrates vision, innovation and industry leadership using media.
Stagwell Continues Owned Media Diversification, Buys Freestar
Freestar will integrate with Stagwell's media and commerce operations - expanding its owned media portfolio, led by Ben Berentson. The firm will retain its branding, and both CEO Kurt Donnell and Freedman will continue in their roles.
Peacock's Intentions: How Important Is Its Bundling?
In a recent earnings call, Comcast Corp. co-CEO Michael Cavanagh said he believes a strong connection between YouTube Premium/YouTube TV and Peacock is key.
Hallmark Leads Lifetime On Holiday-Season Hanukkah Scorecard
The Hanukkah-movie tally over the many years that the two cable channels have gone head-to-head in the holiday-movie space is Hallmark 11, Lifetime 1.
Anthropic IPO Omits Any Plans For An Ad Model
The filing focuses mainly on the tensions between its high velocity business growth plans and the ethical considerations for society.
Anthropic’s ad budget for Claude soars ahead of IPO
The AI company is spending big to keep the Claude brand competitive with OpenAI’s ChatGPT and other chief rivals.
Stagwell Snaps Up Freestar to Bolster Owned Media Ambitions
The adtech firm's publisher inventory and audience data will be integrated into the holdco's AI Media Machine.
FTC and State Partners Sue Dollar General for Charging Consumers More than Advertised for Many Products
The Federal Trade Commission, joined by 20 states, sued Dollar General Corporation for engaging in long-running deceptive pricing practices by routinely charging customers more at the register than the prices displayed on shelves, price tags and advertisements, costing consumers millions of dollars. View Press Release
Netflix rolls out iPhone Duo update
Netflix ihas unveiled an enhanced mobile experience for the new iPhone Duo that includes a flexible home screen along with reimagined player controls that move with the user. The iPhone Duo is Apple’s first foldable smartphone, released earlier this October. The full update for iPhone Duo users includes: A more dynamic, flexible home screen that […]
Edmond Handwerker of APR: “The honeymoon phase of random AI experimentation is completely over”
Edmond Handwerker is Global Chief Marketing & Innovation Officer at APR, a global content creation optimisation consultancy that helps brands improve how they plan, produce and manage marketing content. NDA recently spoke with Handwerker for his perspective on how AI is changing marketing operations, the agency model and content production in 2026… The post Edmond Handwerker of APR: “The honeymoon phase of random AI experimentation is completely over” appeared first on New Digital Age.
AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring
Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three hours arguing with an insurance company’s automated phone system. But there’s a catch. Healthcare involves actual human beings, with all their anxieties, vulnerabilities and inconvenient refusal to […]
Roku’s Benedict: CTV Buyers Must Follow Viewers Through ‘Entire Streaming Journey’ for Full-Funnel Impact
The battle for human attention is getting harder to win. With consumers spreading their viewing time across dozens of streaming apps and an ever-expanding ocean of content, brands can no longer rely on a single touchpoint to drive results. That fragmentation is forcing marketers to rethink how they approach the purchase funnel on connected TV. […]
CVS wants to sell more Pokémon, collectibles
The pharmacy retailer is expanding its assortment of toys and collectibles as adults fuel growth in those segments.
Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Paying Creators a Share of Ad Revenue
Meta’s Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. The moves are meant to position Instagram as a bigger potential competitor to YouTube. But […]
Watch the newest commercials from Google Pixel, Nationwide, AT&T and more
Google says, “Schedule your time in no time at all” in a spot that highlights how Gemini Intelligence works on the Google Pixel 11 Pro.
Seth Rogen Checks Off His Gift List in Sephora’s Holiday Campaign
Sephora brought unexpected ambassador Seth Rogen on board to make beauty gifting less intimidating and more fun.