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More than six minutes of commercial air time booked for Nike's 2026 World Cup film.

Campaign was created by The Gate.

In this week's Week in Review: Rhys McLachlan to leave ITV, European publishers seek £550 million in damages from Google, and Berenberg gets bullish on agency holdcos' AI prospects. Top Stories Rhys McLachlan Set to Depart from ITV Rhys McLachlan, ITV's Director of Addressable Advertising, confirmed to VideoWeek that he is set to depart from Read More

Purpose marketing expert Thomas Kolster reviews work from Huggies, Nivia, Ally and more.

This week, we’ve got the exclusive on a bourbon-flavored agency move at Gallo, plus a rundown of everything agencies are arriving with to tout at Cannes Lions.

This year’s hopefuls range from political efforts to innovative technology to playful product campaigns.

Ad Agers name the best World Cup campaigns, discuss emerging sports marketing trends and tactics that don’t resonate with fans.

The gap between how a brand positions itself and how AI platforms represent it can determine consumer response.

On Friday, Publicis and The Trade Desk issued a joint statement saying they are “moving forward” following discussions and negotiations.

Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s most notable ads.

Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.

New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them. The post Consumers are ready for AI, but many brands are not appeared first on MarTech.

Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools. The post Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know appeared first on MarTech.

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming Ads For Kids appeared first on AdExchanger.

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […] The post What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio appeared first on AdExchanger.

How V Uses AI to Improve Content Discovery swheeler Wed, 06/10/2026 - 15:21

While Thierry Garnier brings over two decades of knowledge from French grocer Carrefour, analysts say his time as CEO of a European home improvement company better equips him to helm the multinational supermarket business.

The company is the latest to implement the policy, which allows shoppers who aren’t satisfied with an item to exchange it or get a full refund.

Ending the Iran war could help ease the pressure, but the worst is likely still to come for categories like food, according to economists.

The discounter named two people to the top merchandising and finance roles as Christopher Miller readies to leave after less than two years as CFO.

Shoppers have come to expect retailers to clearly demonstrate that they are holding down the cost of food, analysts said.

Chief marketer Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.