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19,848 articles covering the AdTech ecosystem
Netflix rolls out iPhone Duo update
Netflix ihas unveiled an enhanced mobile experience for the new iPhone Duo that includes a flexible home screen along with reimagined player controls that move with the user. The iPhone Duo is Apple’s first foldable smartphone, released earlier this October. The full update for iPhone Duo users includes: A more dynamic, flexible home screen that […]
Edmond Handwerker of APR: “The honeymoon phase of random AI experimentation is completely over”
Edmond Handwerker is Global Chief Marketing & Innovation Officer at APR, a global content creation optimisation consultancy that helps brands improve how they plan, produce and manage marketing content. NDA recently spoke with Handwerker for his perspective on how AI is changing marketing operations, the agency model and content production in 2026… The post Edmond Handwerker of APR: “The honeymoon phase of random AI experimentation is completely over” appeared first on New Digital Age.
AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring
Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three hours arguing with an insurance company’s automated phone system. But there’s a catch. Healthcare involves actual human beings, with all their anxieties, vulnerabilities and inconvenient refusal to […]
Roku’s Benedict: CTV Buyers Must Follow Viewers Through ‘Entire Streaming Journey’ for Full-Funnel Impact
The battle for human attention is getting harder to win. With consumers spreading their viewing time across dozens of streaming apps and an ever-expanding ocean of content, brands can no longer rely on a single touchpoint to drive results. That fragmentation is forcing marketers to rethink how they approach the purchase funnel on connected TV. […]
CVS wants to sell more Pokémon, collectibles
The pharmacy retailer is expanding its assortment of toys and collectibles as adults fuel growth in those segments.
Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Paying Creators a Share of Ad Revenue
Meta’s Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. The moves are meant to position Instagram as a bigger potential competitor to YouTube. But […]
Watch the newest commercials from Google Pixel, Nationwide, AT&T and more
Google says, “Schedule your time in no time at all” in a spot that highlights how Gemini Intelligence works on the Google Pixel 11 Pro.
Seth Rogen Checks Off His Gift List in Sephora’s Holiday Campaign
Sephora brought unexpected ambassador Seth Rogen on board to make beauty gifting less intimidating and more fun.
Wednesday, Oct. 21 Daily Cable News Ratings: MS NOW, CNN Fight for Demo
Fox News' The Five was No. 1 in total viewers and the Adults 25-54 demo.
Pups On Parade: Purina Puts On The Dog For Its Centennial
The company's Dog Chow brand is joining Macy's 100th Parade to salute hard-working service dogs.
Pinterest Opens Video, Display Inventory To Programmatic Buyers
Pinterest expanded its "Programmatic Deals" program Monday, which enables advertisers to buy selected display and video inventory through SSP and DSP partners.
Amagi powers KT Studio Genie’s micro-drama expansion
Amagi, the media industry cloud company, has announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation, has completed a zero-downtime migration of its linear FAST channel portfolio to the Amagi platform. KTSG also launched Genie Shorts, a channel built natively for 9:16 vertical micro-dramas, extending distribution to Samsung TV Plus, LG Channels,and […]
Spain: DAZN launches €4.99 streaming package
Sports streaming platform DAZN has launched DAZN GO in Spain, a new subscription package priced from €4.99 per month, expanding its range of lower-cost options for viewers seeking access to multiple sports without paying for its full premium offering. The new tier brings together selected events from football, motorsport, basketball and American football, positioning DAZN […]
Trust is key to Out of Home’s growth, says WOO President Goddard
The trust placed in Out of Home will be key to the medium’s further expansion, said World Out of Home Organization President Tom Goddard at last week's Central Europe Forum in Warsaw, Poland... The post Trust is key to Out of Home’s growth, says WOO President Goddard appeared first on New Digital Age.
Category Positioning and the problem with being Universal
"Category is an incredibly important choice in any positioning work," says Paul Evans, Founder and Chief Positioning Engineer, V2RSION. "Once it is chosen, you have largely decided who you are compared with, why customers should consider you..." The post Category Positioning and the problem with being Universal appeared first on New Digital Age.
Levi’s distribution network transition saga continues to drag
Due to a facility fire during Q3 and the complexity of its SKU mix, the retailer doesn't expect to see benefits from its overhaul until 2027.
Genre bookstores are having a moment — especially in Chicago
From romance to horror, genre readers are done settling for just a few shelves. Now they are coming for the entire store.
Walmart debuts longer Black Friday, Cyber Monday sales events
The mass retailer's deal events will total 14 days this season, compared to a total of 10 days of deals in 2025.
Target spruces up SoHo store, fan shops ahead of the holidays
In both cases, a localized presentation is key to what the retailer calls its “merchandising authority.”
Placer.ai: Local Shopping Data Guides Retail Media Buying
New Placer.ai research on Kroger, Sam’s Club and CVS highlights how shopping patterns vary across markets and formats. Those differences can help retailers and advertisers make better decisions about placement, timing and creative. A national retail media network can offer advertisers thousands of locations through a single buying relationship. But shoppers arrive at those locations […] Placer.ai: Local Shopping Data Guides Retail Media Buying first appeared on Street Fight.
‘Madison’ Horror Game to Get Movie Adaptation From Story Kitchen
Pulse-pounding psychological horror game “Madison” is going to splash some blood on the silver screen. L.A.-based Story Kitchen, a production company specializing in game-to-movie adaptations, has inked a pact with “Madison” developer Bloodious Games to develop a feature film set in the world of the first-person horror title. Currently, there’s no casting info for the […]
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Publicis installs leadership atop Marcel as agentic drives growth plans
The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.