3,995 articles covering the AdTech ecosystem
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Agency trading desks never really went away. Horizon Media wants to prove they grew up.
Nexxen's launching new AI features. Amazon's broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year. The post Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam appeared first on AdExchanger.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Ten Plagues Of Programmatic appeared first on AdExchanger.
Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that […] AI Is Rewriting Media Planning – Basis’ Compass Turns Briefs Into Campaigns in Minutes first appeared on Street Fight.
The same qualities that drive successful brand turnarounds also drive AI visibility.
Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.
Red Seat Ventures, a division of Fox Corp’s Tubi Media Group, operates a network of shows from personalities including Tucker Carlson, Megyn Kelly, Bill O’Reilly and Piers Morgan. Now, as part its parent company’s ongoing push to capitalize on the creator economy, Red Seat is looking to empower any podcast creator to make money with […]
Brand marketing shouldn’t be guesswork. Learn how to validate creative, plan for long-term growth and optimize media investments with a scientific, data-driven approach.
McDonald’s promotes its new KPop Demon Hunters meals.
Two major biopharmaceutical media accounts currently handled by Omnicom—Bristol Myers Squibb and Gilead Sciences—are in review or set to go into review.
Stores will rebrand as “The Container Store / Bed Bath and Beyond” and the Elfa and Closet Works units will anchor a home services division.
Meta is automating ad execution, but the bigger problem for brands remains unresolved: deciding where to invest across channels to actually drive growth. The era of needing specialist teams to manage campaign execution is ending. Platforms are taking over more of that work, handling campaign construction, delivery optimization, and in-flight management within their own environments. […] Meta Is Automating Ads, But Brands Still Face a Bigger Problem first appeared on Street Fight.
Last week, OpenAI CEO Sam Altman broke the news to newly installed Disney CEO Josh D’Amaro that the AI giant was killing off the Sora video-gen platform — before Disney was able to launch its characters in the system. Altman felt “terrible” about it, but added that Disney and OpenAI are still looking to work […]
Artificial-intelligence giant OpenAI has acquired TBPN, aka the Technology Business Programming Network, a media start-up that hosts a talk show about Silicon Valley and finance that has streamed online for about a year. “TBPN has built something pretty special,” Fidji Simo, CEO of applications at OpenAI, wrote in a memo to staffers. “It’s one of […]
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas. The post AI Leads All Reasons For U.S. Job Cuts In March, Report Says appeared first on Search Engine Journal.
Creditors include the independent agency’s employees’ pensions and HMRC.
The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.
Stephanie Reibling brings nearly five years of experience at the rival club retailer to the role.
Several major retailers are offering deals and recipes to help make it easier for consumers to plan their festivities.