News
19,853 articles covering the AdTech ecosystem
Placer.ai: Local Shopping Data Guides Retail Media Buying
New Placer.ai research on Kroger, Sam’s Club and CVS highlights how shopping patterns vary across markets and formats. Those differences can help retailers and advertisers make better decisions about placement, timing and creative. A national retail media network can offer advertisers thousands of locations through a single buying relationship. But shoppers arrive at those locations […] Placer.ai: Local Shopping Data Guides Retail Media Buying first appeared on Street Fight.
‘Madison’ Horror Game to Get Movie Adaptation From Story Kitchen
Pulse-pounding psychological horror game “Madison” is going to splash some blood on the silver screen. L.A.-based Story Kitchen, a production company specializing in game-to-movie adaptations, has inked a pact with “Madison” developer Bloodious Games to develop a feature film set in the world of the first-person horror title. Currently, there’s no casting info for the […]
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Publicis installs leadership atop Marcel as agentic drives growth plans
The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach. The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first on Search Engine Journal.
The new math of enterprise creative production
Learn how Chime, Coca-Cola, Skyscanner and Miro use Runway's AI to make production-grade creative faster, across markets and for a fraction of traditional cost.
Google Sells Itself As A Commerce ‘Matchmaker,’ Not A Retailer
The search giant wants to control how people discover new brands.
Anthropic Goes for the Public Markets as Revenue Jumps Nearly 15-Fold
A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of billions to Google and Amazon.
Brandweek 2026: Is Retention the Real Problem in Marketing? ft. Doug Zarkin
Plus, the legacy marketer and author of Moving Your Brand Out of the Friend Zone on shares his Think Human philosophy.
Stagwell buys Freestar, putting publisher ad sales inside a holdco
Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.
Mobile Ad Tech Holding Company Affle Wants To Sell CTV Ads Like App Installs
After two decades of getting people to tap “install” on a six-inch screen, mobile ad tech has its eye on the 65-inch one in the living room. “Every dollar an advertiser spends should drive some kind of outcome, including on connected TV,” said Sameer Sondhi, North American CEO and chief strategic investments officer at Affle, […] The post Mobile Ad Tech Holding Company Affle Wants To Sell CTV Ads Like App Installs appeared first on AdExchanger.
Stagwell Acquires Publisher Monetization Network Freestar
Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday. The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents. The companies did not disclose the price, but the deal has closed. […] The post Stagwell Acquires Publisher Monetization Network Freestar appeared first on AdExchanger.
easyJet to equip fleet with Starlink
In a major move, Europe’s huge low-cost airline easyJet has finalised talks to fit all of its aircraft with Starlink’s broadband-by-satellite system. The agreement makes easyJet the 50th airline to select Starlink. Back in January, easyJet CEO Kenton Jarvis confirmed that the airline was in talks with SpaceX, but said that “the financial terms of […]
Databricks’ Jake LaDuke: Marketing is Shifting From an Attention Economy to a Prediction Economy
The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign even launches. “CMOs need to be able to have a predictive layer of performance before they even green light something. […]
Is Marketing Prepared for the Agentic Era? uFurnish's Deirdre Mc Gettrick Shares Her Take
At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the event and key takeaways about the industry.
Halon Connects AI Agents to Email Infrastructure for Faster Investigation and Insight
Halon introduces new Model Context Protocol (MCP) integration, helping teams analyze data, monitor delivery and security issues, and automate routine checks. Halon, the leading provider of composable email infrastructure, has introduced its first Model Context Protocol (MCP) integration as part of its Halon Engage and Halon Protect 26.3 release. The integration lets email operations teams […]
Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data. The post Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions appeared first on Search Engine Journal.
Meta Delays The Terms That Let It Crawl Business Sites via @sejournal, @MattGSouthern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed. The post Meta Delays The Terms That Let It Crawl Business Sites appeared first on Search Engine Journal.
Google Gets The Thank-You via @sejournal, @pedrodias
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves. The post Google Gets The Thank-You appeared first on Search Engine Journal.
GumGum Study: Only 4% of UK Marketers Surveyed Say Behavioural Data is Key to Ad Effectiveness
GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...] The post GumGum Study: Only 4% of UK Marketers Surveyed Say Behavioural Data is Key to Ad Effectiveness appeared first on ExchangeWire.com.
Global Expands ‘Plus’ Offering with Six New Podcast Subscriptions
Global, the media and entertainment group, today (26th October, 2026) announced the expansion of its Plus subscription offering, with six more of its biggest podcast brands now available ad-free on Global Player and YouTube, alongside exclusive content from selected shows. The [...] The post Global Expands ‘Plus’ Offering with Six New Podcast Subscriptions appeared first on ExchangeWire.com.
Why the CMO of The New York Times is leaving for an education company
After nearly a decade at The Times, Amy Weisenbach plans to leave at the end of November to join the online learning platform Coursera.
Omnicom leadership changes continue as McCann names global chairman
Andrés Ordóñez replaces Daryl Lee, who left the agency three months ago.