Databricks’ Jake LaDuke: Marketing is Shifting From an Attention Economy to a Prediction Economy

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign even launches. “CMOs need to be able to have a predictive layer of performance before they even green light something. […]

Last updated Oct 26, 2026 by ATDb automated enrichment