Mobile Ad Tech Holding Company Affle Wants To Sell CTV Ads Like App Installs

After two decades of getting people to tap “install” on a six-inch screen, mobile ad tech has its eye on the 65-inch one in the living room. “Every dollar an advertiser spends should drive some kind of outcome, including on connected TV,” said Sameer Sondhi, North American CEO and chief strategic investments officer at Affle, […] The post Mobile Ad Tech Holding Company Affle Wants To Sell CTV Ads Like App Installs appeared first on AdExchanger.

Last updated Oct 26, 2026 by ATDb automated enrichment