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Alibaba Audience Platform
Hangzhou, Zhejiang, China · Founded 2014
10000+ employees · BABA
Sourced & current · updated May 18, 2026
Alibaba's data-driven audience targeting and management platform, enabling advertisers to leverage Alibaba's vast first-party commerce and behavioral data for precision marketing across its ecosystem.
Where they sit
Customer Data PlatformRetail Media Platform
Dominant audience data and targeting platform within China's largest e-commerce and digital advertising ecosystem
Ownership
Parent: Alibaba Group