Audience Stream

Leading CDP component within Tealium's enterprise customer data infrastructure

Audience Stream is Tealium's customer data platform (CDP) that enables businesses to create unified customer profiles and activate audience segments across marketing channels in real-time. As a subsidiary product of Tealium, AudienceStream collects, unifies, and enriches customer data from multiple sources to create actionable audience segments that can be deployed across advertising, marketing, and analytics platforms. The platform serves as a critical bridge between data collection and activation, allowing marketers to build sophisticated audience segments based on behavioral, demographic, and transactional data. AudienceStream operates within Tealium's broader customer data hub ecosystem, working alongside other Tealium products like EventStream and iQ Tag Management. The platform provides real-time visitor stitching, behavioral tracking, and machine learning-powered predictions to help enterprises deliver personalized customer experiences. It supports omnichannel marketing initiatives by enabling consistent audience targeting across web, mobile, email, advertising platforms, and other digital touchpoints. As part of Tealium's enterprise CDP offering, AudienceStream serves major brands across retail, financial services, healthcare, and other industries that require sophisticated customer data management and audience segmentation capabilities. The platform competes in the growing CDP market alongside standalone solutions while benefiting from integration with Tealium's comprehensive tag management and data orchestration infrastructure.