Beeswax (acquired by Comcast but distinct operations)

Acquired

New York, NY, United States · Founded 2014

51-200 employees · ~$28M

Sourced & current · updated Jun 8, 2026Website

Beeswax is a customizable programmatic advertising platform offering bidder-as-a-service technology for agencies, brands, and ad tech companies.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)

Niche leader in Bidder-as-a-Service (BaaS), enabling custom DSP infrastructure for sophisticated programmatic buyers and ad tech companies