Provided officially licensed, blockchain-based digital collectibles from major sports leagues and entertainment properties with guaranteed authenticity and scarcity.
Last updated Mar 7, 2026 by AI Enrichment
Premium sports and entertainment NFT marketplace with major league partnerships
Candy Digital was a blockchain-based digital collectibles platform founded in 2021 that focused on creating and distributing NFTs (non-fungible tokens) for major sports leagues and entertainment brands. The company secured high-profile partnerships with organizations like Major League Baseball (MLB), NASCAR, and WWE to produce officially licensed digital collectibles. Candy Digital raised significant venture capital and positioned itself as a premium marketplace for sports and entertainment NFTs during the peak of the NFT market boom. In October 2023, Candy Digital was acquired by Fanatics Collectibles, the sports memorabilia and collectibles division of Fanatics. The acquisition came during a broader downturn in the NFT market and was part of Fanatics' strategy to consolidate its position in both physical and digital collectibles. Following the acquisition, Candy Digital's operations were integrated into Fanatics' broader collectibles ecosystem, with the platform's technology and partnerships absorbed into Fanatics' digital strategy. The standalone Candy Digital brand and platform ceased independent operations as part of this integration.
Officially licensed Major League Baseball digital collectibles and moments
NASCAR-branded NFTs featuring drivers, races, and memorable moments
World Wrestling Entertainment NFTs featuring wrestlers and iconic matches