Grey Health

Premium healthcare advertising agency division within the WPP/Grey global network, competing at the top tier of pharma and health brand marketing

Grey Health is the dedicated healthcare division of Grey, one of the world's largest and most storied advertising agency networks, itself a subsidiary of WPP. Grey Health focuses exclusively on the pharmaceutical, biotech, medical device, and broader health and wellness sectors, providing integrated marketing communications services including brand strategy, creative development, digital and programmatic media, regulatory-compliant content production, and patient and HCP (healthcare professional) engagement programs. Within the AdTech and health marketing ecosystem, Grey Health occupies a premium agency position, leveraging Grey's global network infrastructure alongside deep regulatory and scientific expertise required for healthcare advertising. The agency serves major pharmaceutical manufacturers and biotech companies, helping them navigate complex FDA and international regulatory environments while building compelling brand narratives for both consumer and professional audiences. Its capabilities span traditional media, digital advertising, data-driven targeting, and omnichannel campaign execution. Grey Health competes in the highly specialized health agency space alongside dedicated units from other major holding companies such as McCann Health (IPG), Publicis Health, and VMLY&R Health (WPP). As part of the WPP family, Grey Health benefits from access to GroupM's media buying scale, Wunderman Thompson's data capabilities, and shared technology platforms, giving it a competitive edge in combining creative excellence with sophisticated AdTech-enabled media delivery for healthcare clients.