Letgo

Was a leading mobile-first classifieds platform before merging with OfferUp

Letgo was a mobile-first classifieds marketplace founded in 2015 that allowed users to buy and sell secondhand goods locally. The platform distinguished itself through its image-recognition technology and AI-powered automatic categorization, making it simple for users to list items by simply taking a photo. At its peak, Letgo operated in multiple countries and competed directly with established players like Craigslist and OfferUp in the peer-to-peer marketplace space. While not a traditional AdTech company, Letgo operated in the classified advertising ecosystem and generated revenue through promoted listings and advertising products that helped sellers increase visibility for their items. The platform attracted significant venture capital investment and grew rapidly in the United States and internationally. In 2020, Letgo merged with its primary competitor OfferUp, with the combined entity operating under the OfferUp brand. The Letgo app was subsequently shut down in September 2020, with users migrated to the OfferUp platform. The merger consolidated the mobile classifieds market and ended Letgo's existence as a distinct brand and service.