Delivers integrated creative and marketing solutions through a hyperbundled approach that combines creative excellence, media expertise, analytics, and technology to help brands challenge conventions and drive business growth.
Last updated Mar 8, 2026 by AI Enrichment
Major global advertising agency network within IPG, positioned as a creative-led integrated marketing communications provider
Mullen Lowe is a global creative advertising agency network that operates as part of the Interpublic Group of Companies (IPG). The agency provides integrated marketing communications services including brand strategy, creative development, media planning and buying, digital marketing, social media, content creation, and experiential marketing. Formed through the merger of Mullen Advertising and Lowe and Partners in 2015, the network combines creative excellence with strategic insights to deliver campaigns for major brands across various industries. The agency operates through a network of offices across North America, Europe, Asia Pacific, Latin America, and the Middle East, serving both global and regional clients. Mullen Lowe positions itself as a challenger agency that uses a "hyperbundled" approach, integrating creative, media, analytics, and technology to deliver cohesive marketing solutions. The network maintains specialized units including MullenLowe Mediahub for media services, MullenLowe Profero for digital, and MullenLowe salt for shopper marketing. As a subsidiary of IPG, Mullen Lowe operates within one of the world's largest advertising and marketing services conglomerates, giving it access to extensive resources, global reach, and cross-agency collaboration opportunities while maintaining its distinct brand identity and creative culture in the competitive advertising landscape.
Strategic planning and positioning services to define brand identity and market approach
Integrated creative development across traditional and digital channels including advertising campaigns, content creation, and design
Strategic media planning, buying, and optimization services through MullenLowe Mediahub
Digital strategy, social media, content marketing, and digital experience design through MullenLowe Profero
Retail and shopper marketing solutions through MullenLowe salt
Consumer insights, data analytics, and performance measurement services