MYOB

Leading business management software provider in Australia and New Zealand with over 1.2 million business customers

MYOB (Mind Your Own Business) is a leading business management software provider in Australia and New Zealand, offering cloud-based and desktop accounting, payroll, tax, and practice management solutions. Founded in 1991, the company serves over 1.2 million businesses across the region, providing tools that help SMBs manage their finances, comply with tax regulations, and streamline operations. While MYOB is not an AdTech company, it operates in the business software and financial technology sector, competing with other accounting platforms like Xero, QuickBooks, and Sage. MYOB was acquired by KKR, a global investment firm, in 2019 for approximately AUD $2 billion, taking the company private after previously being publicly listed on the Australian Securities Exchange. The acquisition allowed MYOB to focus on long-term growth and product innovation without the pressures of public market reporting. Today, MYOB continues to operate as a distinct brand under KKR's ownership, maintaining its market position as one of Australia's most recognized business software providers. The company offers a range of products including MYOB Business (cloud accounting), MYOB AccountRight (desktop and cloud), MYOB Essentials, and specialized solutions for accountants and bookkeepers. MYOB has invested heavily in cloud migration, API integrations, and partnerships with banks, payment providers, and other business service platforms to create a comprehensive ecosystem for Australian and New Zealand businesses.