NBCU Contextual Targeting in LIVE

New York, New York, USA · Founded 2025

10001+ employees · CMCSA

Sourced & current · updated May 11, 2026

AI-powered tool announced Dec 2025 / CES 2026 that continuously scans live content to ensure ads automatically align with relevant moments. First applied to live sports for Milan Cortina + Super Bowl LX.

Where they sit

Stack tier: Marketing Technology (C)

Contextual AdvertisingConnected TV Platform

First-mover in real-time AI contextual targeting for live broadcast television, leveraging NBCU's premium sports and entertainment inventory

Ownership

Parent: NBCU One Platform