NBCU LIVE Total Impact

New York, NY, USA · Founded 2025

10001+ employees · CMCSA

Sourced & current · updated May 11, 2026

Cross-platform tool launched Dec 2025 / CES 2026 leveraging real-time viewership of live tentpole events (Super Bowl LX, Milan Cortina 2026 Olympics, NBA All-Star) and extending engagement across NBCU's full ecosystem.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsVerification & Measurement

Premium live-event advertising and cross-platform measurement solution from one of the largest US media companies, uniquely positioned around a historic concentration of 2026 tentpole live events

Ownership

Parent: NBCU One Platform