NBCU Performance Insights Hub

New York, NY, USA · Founded 2025

Sourced & current · updated May 11, 2026

Proprietary intelligence platform announced Dec 2025 ahead of CES 2026 providing in-flight campaign delivery + audience insights + full-funnel performance metrics. Integrates Dynata, EDO, Kochava, LiveRamp, MarketCast, VideoAmp.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsAttribution & AnalyticsVerification & Measurement

NBCUniversal's proprietary advertiser-facing intelligence hub, differentiating NBCU inventory through premium measurement transparency and multi-partner data integration

Ownership

Parent: NBCU One Platform