Neon

Acquired

San Francisco, California, United States · Founded 2021

11-50 employees · ~$46M (pre-acquisition)

Sourced & current · updated Jun 1, 2026

Neon was a programmatic advertising platform specializing in connected TV (CTV) and video advertising, acquired by Xandr (formerly AppNexus/AT&T's ad platform).

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Connected TV PlatformVideo Advertising Platform

Niche CTV and programmatic video advertising platform acquired amid industry consolidation in the streaming ad space.

Ownership

Parent: Databricks