Provable

Rebranded

New York, NY, United States · Founded 2009

1001-5000 employees · IAS

Sourced & current · updated Jun 8, 2026

Provable (formerly Integral Ad Science) provides digital ad verification and optimization solutions to ensure brand safety, ad fraud prevention, and viewability across digital advertising campaigns.

Where they sit

Stack tier: Ecosystem Services (A)

Contextual AdvertisingVerification & MeasurementAd Fraud Prevention

One of the top two independent ad verification platforms globally, competing closely with DoubleVerify for market leadership among enterprise advertisers and agencies

Competitors

Chainlink