Taobao Ads

Hangzhou, Zhejiang, China · Founded 2003

10000+ employees

Sourced & current · updated Jun 6, 2026

Taobao Ads is the advertising platform of Taobao, China's largest online shopping marketplace, enabling merchants to promote products through various ad formats to hundreds of millions of Chinese consumers.

Where they sit

Stack tier: Ecosystem Services (A)

AI-Powered PlatformE-commerce MarketingPerformance Marketing

Dominant retail media advertising platform within China's largest consumer marketplace, operated under Alibaba's Alimama marketing technology division

Ownership

Parent: Alibaba Group