Walmart Grocery

Leading retail media network integrated with major grocery e-commerce platform

Walmart Grocery is Walmart's integrated e-commerce platform for online grocery shopping, pickup, and delivery services. Operating as part of Walmart Inc., the service allows customers to order groceries, fresh produce, household items, and other essentials through the Walmart website and mobile app for either curbside pickup or home delivery. The platform has become a critical component of Walmart's omnichannel retail strategy and digital transformation efforts. As a subsidiary service of Walmart Inc., Walmart Grocery leverages the company's extensive physical retail footprint of over 4,700 stores in the United States to fulfill online orders. The service integrates with Walmart's broader advertising ecosystem, including Walmart Connect (formerly Walmart Media Group), which offers sponsored product ads, display advertising, and other digital marketing solutions to brands and suppliers selling on the platform. This positions Walmart Grocery as both a retail channel and an advertising platform within the retail media network space. Walmart Grocery competes directly with Amazon Fresh, Instacart, Target's Shipt, and other online grocery platforms. The service has experienced significant growth, particularly accelerated by the COVID-19 pandemic, and represents Walmart's strategic investment in competing with Amazon's e-commerce dominance while monetizing its customer traffic through retail media advertising opportunities.