Waze Local

Leading navigation-based advertising platform with exclusive access to Waze's driver audience

Waze Local is Google's advertising platform built on the Waze navigation app, which serves over 140 million monthly active users worldwide. The platform enables local and national businesses to reach drivers with location-based advertising when they are most receptive—while navigating and making real-time decisions about where to go. Waze Local operates as part of Google's advertising ecosystem following Google's acquisition of Waze in 2013 for approximately $1.3 billion. The platform offers several ad formats designed specifically for the in-car experience, including Branded Pins that highlight business locations on the map, Search ads that appear when drivers look for nearby destinations, and Zero-Speed Takeovers that display when vehicles are stationary. Waze Local serves advertisers ranging from small local businesses to major national brands across categories like retail, restaurants, gas stations, and entertainment venues. The platform leverages Waze's real-time traffic and navigation data to deliver contextually relevant advertising based on driver location, route, and behavior. As a subsidiary of Google, Waze Local integrates with Google's broader advertising infrastructure while maintaining the unique community-driven features that distinguish Waze from other navigation apps. The platform provides advertisers with performance metrics and attribution data to measure the effectiveness of campaigns in driving foot traffic and store visits, making it a key component of Google's local advertising strategy.