Xandr Monetize

Top-tier enterprise SSP competing with Google Ad Manager and other major platforms in the premium publisher segment

Xandr Monetize is a comprehensive supply-side platform (SSP) that was originally developed by AT&T's Xandr division and is now owned by Microsoft following its 2021 acquisition. The platform serves premium publishers and media companies by providing sophisticated tools to maximize advertising revenue across multiple formats including display, video, native, and connected TV (CTV) inventory. Xandr Monetize competes in the enterprise SSP market alongside Google Ad Manager and other major platforms. The platform offers advanced programmatic capabilities including header bidding solutions, private marketplace (PMP) functionality, and unified auction technology that allows publishers to manage demand from multiple sources simultaneously. Xandr Monetize is particularly known for its sophisticated yield optimization algorithms, real-time analytics, and support for premium direct-sold campaigns alongside programmatic demand. The platform integrates with Xandr's broader advertising ecosystem, including its demand-side platform (DSP) and data management capabilities. As part of Microsoft's advertising technology portfolio, Xandr Monetize benefits from integration with Microsoft's broader cloud infrastructure and data capabilities, positioning it as a key component in Microsoft's strategy to compete in the digital advertising market against Google and Amazon. The platform primarily serves large publishers, broadcasters, and media companies seeking enterprise-grade monetization solutions with advanced controls and transparency.