Best Buy Ads Builds Incrementality Into Every Measurement Layer

Proving that an ad actually moved the needle – rather than just touched a customer who was already buying – has become a central challenge for retail media networks. Best Buy Ads is betting that a layered measurement approach, combining geo-based incrementality testing with SKU-level attribution and marketing mix modeling, will give advertisers the confidence [...]

Last updated Oct 22, 2026 by the ATDb Editorial Team