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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.

Last updated Jun 5, 2026 by ATDb automated enrichment

Source
Digiday
Published
Jun 5, 2026
Topic
Coca-Cola
Mentions
1