Comcast's FreeWheel Launches Unified Programmatic Marketplace for Linear and Streaming TV
Last updated Mar 7, 2026 by the ATDb Editorial Team · Connections updated Mar 7, 2026
Summary
FreeWheel introduced a unified programmatic marketplace that allows advertisers to buy both linear TV and streaming inventory through a single platform using consistent measurement and targeting. The platform integrates with major DSPs and includes cross-screen frequency management.
Details
FreeWheel introduced a unified programmatic marketplace that allows advertisers to buy both linear TV and streaming inventory through a single platform using consistent measurement and targeting. The platform integrates with major DSPs and includes cross-screen frequency management.