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Foreign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.

Foreign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.

Articleadweek.com

More international travelers than expected are staying home to watch the tournament—putting sponsorship value in question

Source: AdweekPublished: Jun 4, 2026

Last updated Jun 4, 2026 by ATDb automated enrichment