Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off

Google is introducing a new way for creators and publishers to promote their content on the search engine with “Search profiles.” The new feature comes amid consternation from website operators and creators that Google’s AI summaries have eroded the volume of referral traffic coming from the search portal. The internet giant describes Search profiles as […]

Last updated Jun 4, 2026 by ATDb automated enrichment