Hearst Launches AURA IQ to Speed Up RFP Responses
Articlevideoweek.com
Two years ago, publishing group Hearst Magazines announced the launch of AURA, an in-house tool which ingests a range of contextual, behavioural, and commerce signals to help advertisers find audiences and target ads. First-party data tools have been a major focus in the publishing world over the past six years, helping media companies leverage the Read More
Last updated Jun 10, 2026 by ATDb automated enrichment