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HeyMarvin Reveals 94% of Leaders Say Research Should Drive Decisions, but Only 27% Consistently Use It

HeyMarvin Reveals 94% of Leaders Say Research Should Drive Decisions, but Only 27% Consistently Use It

The State of Modern Research 2026 identifies the “listening gap” driving a measurable divide between customer insight and business action HeyMarvin, the AI-native customer insights platform, released The State of Modern Research 2026: Closing the Listening Gap, a new report based on a survey of 309 research professionals, leaders, and research consumers. The findings expose a […]

Last updated Jun 5, 2026 by ATDb automated enrichment

Source
MarTech Series
Published
Jun 5, 2026
Topic
HeyMarvin
Mentions
1